The Ongoing Quest for Hidden Gems in Developer Marketing and DevRel
There’s a ton to learn there, the challenge is finding the right knowledge organically.
This one’s short, more of an extra. It’s something I struggle with too, but that’s kind of the point. Knowledge exploration is never easy and it shouldn’t be, that’s why I wanted to share something to kick off the week on the right foot.
How I learn new stuff in developer marketing & devrel
My main way of learning, since I’m very much an empirical learner, is through the things I do, explore, and experiment with every day in my regular work.
But there’s so much more beyond that, including (but not limited to):
Other people in the field that inspire me through their work (e.g. Lee Robinson)
Blogs (e.g. DX Tips Magazine)
Talks on YouTube (e.g. Connecting DevRel and Product)
Podcasts (e.g. Code to Market)
Books (e.g Picks and Shovels: Marketing to Developers During the AI Gold Rush)
etc.
There’s no single formula - just curiosity and consistency.
How to find those resources organically
The answer is simple, but the implementation isn’t. Keep exploring.
So why is it difficult? There are plenty of reasons, but here are a few:
It takes time
We love already-curated lists
These resources rarely promote themselves. They spread mostly through word of mouth (a tag on LinkedIn or Twitter).
The value of a resource is subjective, one person might love it, while another couldn’t care less.
The Not-So-Single-Source-Of-Truth
What does that even mean?
There are plenty of GitHub repos that curate awesome things around developer marketing and DevRel like awesome-dx or awesome-developer-marketing. Some people find them incredibly useful, while others don’t get as much value from them.
How appealing a specific resource is, will always be subjective.
Yeah, yeah - yet another repo, I know. But if you haven’t tuned out already, I’m open-sourcing it so you can contribute if you find it useful.
Have a great week everyone 🤜🏻 🤛🏽